Breaking News One week after launch, a lawsuit is filed by Rhode, an LA apparel company. 06.23.22 Call it the debacle at Rhode. One week after model Hailey Bieber launched her beauty brand Rhode, her company is being sued for trademark infringement. The lawsuit was filed by Rhode, a Los Angeles-based apparel company. In a statement, Rhode cofounders, Purna Khatau and Phoebe Vickers, said: ‘Today, we were forced to file a lawsuit against Hailey Bieber and her skincare line that launched last week and that is using the brand name ‘Rhode.